"Ion Color Brilliance hair color provides rich, luxurious color and even ensures 100% flawless gray coverage. Ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance. The Ionic formula provides protection for stronger hair structure. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Ion Hair Color science relies on the power of micro-pigmentation-our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. Ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. This hair color formula will allow same-day color with chemical relaxers and permanent waves. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. Ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia.
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